While social media has made cleaning our homes almost cool with never-ending tips and videos, one trend rises above: More consumers are asking about effective yet eco-friendly cleaning solutions that are safe to use around children and pets using biodegradable, plant-based cleaning methods. As consumers become more eco-conscious in their preference for household cleaning products and fabric care, we have many ideas to help you lighten the load on the planet.
New formats and fragrances are elevating household chores. “Clean” now evokes an enhanced sensory experience. Let us help you find the readily biodegradable ingredients that can…
- Be effective in high- and low-water formulations
- Enable long-lasting freshness and new sensorial claims
- Support multifunctionality and sustainability goals
- Delivering an enhanced fabric care experience for consumers
Whether your formulation goals include enhanced performance, shelf-life stability or a new delivery system, we can help you develop new products that will appeal to consumers and meet sustainability demands.
Explore our Fabric care expertise
From liquids and sheets to powders and pods, we see sustainable innovation everywhere in this fast-growing category. Consumer habits are also changing, with a preference for shorter wash cycles and a desire for more sophisticated fragrances. Let us help you create an enhanced sensory experience that will help their fabrics stay fresher longer.
Effective in both high- and low-surfactant formulations, our readily biodegradable, fermentation-derived cellulose ingredient was designed to help you overcome technical hurdles. It forms a microscopic 3D net to provide suspension with minimal impact to viscosity or dispersibility in even the most concentrated detergents. CELLULON® Cellulose Liquid is also tolerant of a range of temperatures, enzymes, pH and salt levels.
Explore our Air Freshener Gels expertise
Develop appealing water-based air freshener gels that effectively release fragrance over an extended period of time.
Nature-based GENUGEL® Carrageenan forms mixed salt, high-strength, cohesive gels. It may be used in combination with other ingredients to create a range of viscosities.
Nature-based GENUVISCO® Carrageenan is cold-soluble for developing gels with flexible texture and strength. It may be used in combination with other ingredients to create a range of viscosities.
Using new technology to control the gelling cations in carrageenan, our GENU® SMART Carrageenan provides formulators with new features for low processing viscosity, low-hydration temperatures and instant gelling for cold-soluble air freshener gels.
Bio-based KELCOGEL® Gellan Gum is a multifunctional gelling agent that can be used alone or in combination with other ingredients to produce a wide variety of interesting textures.
Explore our Household Cleaning Products expertise
Whether you are developing a thin, foaming spray cleaner, a liquid with suspended botanicals or a dishwashing gel, we can help you overcome the technical hurdles in your innovation.
Bio-based KELCOGEL® Gellan Gum is a multifunctional gelling agent that can be used alone or in combination with other ingredients to produce a wide variety of interesting textures, especially smooth but pourable or sprayable gels.
KELCO-VIS® Diutan Gum increases viscosity at low shear rates. It improves suspension, cling and thickens household cleaners.
Bio-based KELZAN® Xanthan Gum is known for enabling thickness with good flow. It is resistant to enzymatic degradation and stable across a range of temperatures and pH, providing suspension and cling.
