CLARIA® Functional Clean-Label Starches 


Asia Pacific
Other regions: Americas; Europe, Middle East and Africa


Food and Beverage


dairy, dairy deserts, convenience food, dressings and sauces, fruit preparations, ketchups & sauces, prepared foods, salad dressings, soups, sauces, gravies and dressings

Around the world, consumers are demanding foods and beverages that are made with ingredients they understand and recognise. In fact, nearly 25% of new product launches globally were positioned as label friendly in 2013, according to Innova Market Insights. Manufacturers have the opportunity to develop products to meet this need, but they shouldn’t have to compromise on functionality, taste or consumer appeal.CLARIA Logo

Tate & Lyle’s line of CLARIA® Functional Clean-Label Starches empowers manufacturers to meet increased consumer demand for cleaner labels whilst enabling them to formulate with similar functionality to a modified food starch. Coupled with Tate & Lyle’s commitment to partnership and ingredient innovation, CLARIA® Functional Clean-Label Starches give manufacturers the opportunity to co-create the next generation of cleaner-label products.

Fast Facts about CLARIA® 

  • Provides both high performance and a cleaner label, which enables food manufacturers to launch label-friendly products without compromising quality
  • Labels simply as ‘starch’ or ‘corn starch’ in China, Australia, New Zealand.
  • Has a clean taste and white colour profile
  • Versatile across a broad range of applications and sophisticated processes, including yoghurt and yoghurt-based products, soups, sauces, dressings and prepared meals.
  • Three varieties in the line span different levels of process tolerance:
    - CLARIA® Essential
    - CLARIA® Plus
    - CLARIA® Elite
  • Non-GM and GM versions available

Similar functionality to modified food starch 

The proprietary technology used to develop CLARIA® Functional Clean-Label Starches allows the starches to deliver similar functionality to modified food starch, in terms of process tolerance, appearance and taste, based on internal testing and customers’ feedback.

Process Tolerance

  • Tolerant to shear, heat and acid, even under extreme conditions like ultra-high temperatures (UHT) and homogenisation
  • Demonstrates high thickening efficiency and texture consistency over time

Appearance and Taste

  • White colour profile – does not impart darker colour on final products, and delivers smoothness and shininess
  • Clean taste that does not impart off-tastes on
    final products

Contact us

For information and samples contact the team.

Yoghurt in a bowl

Clean-label innovation

Find out more about what CLARIA® can do for your launch