Other regions: Asia Pacific
Food and Beverage
baked goods, beverages, cereals, confections, dressings and sauces, dairy, desserts, ice-cream/novelties, nutritional supplements, processed fruits
PUREFRUIT™ provides all-natural, great-tasting, zero-calorie sweetness, extracted from the monk fruit. Monk fruit grows on lush vines in small farms in the sub-tropical climate of Asian hillsides, where temperate conditions and elevation are ideal. The fruit is harvested by hand, then crushed and infused with hot water to release its natural sweetness. At around 200 times the sweetness of sugar and with exceptional stability, PUREFRUIT™ is appropriate for a wide range of food and beverage applications.
Fruit origin is extremely appealing to consumers – especially mothers!
Knowing that sweetness comes from fruit instantly conveys great taste, natural, and wholesomeness, all very appealing product qualities. Showing the ‘Naturally sweetened with PUREFRUIT™ monk fruit extract’ logo on a package label, or otherwise referring to the natural fruit origins of sweetness, is a claim that no other ingredient can make.
In developing formulations for foods and beverages, manufacturers may be familiar with the name “luo han guo” which is the Chinese term for monk fruit.
Find out more about PUREFRUIT™ on our dedicated website www.purefruit.com